July Chapter Lunch Program - "Developing a Mid-Level Giving program" with Randy Peterson, Managing Director of Peterson Consulting Group

When: 7/25/2023 11:30 AM - 1:00 PM
Junior Achievement
1701 N Graham St #100, Charlotte, NC 28206
The Valuable Middle

This interactive discussion will help you explore strategies for launching or enhancing your mid-level giving approach.  Today's (and tomorrow's) major gift donors likely emerged from the middle.  Our development focuses on major gifts and annual appeals, and we often overlook the "golden middle."  This is an exciting group of donors with tremendous potential.  Whether you are a one-person organization or have several gift officers, we will discuss some practical and tactical ways to identify, engage and upgrade some loyal annual fund donors to the next level.

Randy Peterson is a highly creative and performance-driven business and executive fundraising professional with over 27 years of experience spanning from "in-the-trenches" to "in-the-boardroom," engaging in every aspect of nonprofit management and strategic fundraising, and philanthropic consulting.
Before starting The Peterson Consulting Group in 2014, Randy was the vice president of fundraising raising services for Pursuant, a comprehensive agency serving over 130 nonprofits. Pursuant acquired Ketchum Fundraising in 2010.  At Pursuant, Randy managed a diverse portfolio of clients in healthcare, higher education, faith, and general non-profit and non-governmental organizations. Services included: strategic planning, senior campaign counsel, infrastructure counsel, coaching, and execution of fundraising strategy. He provided lead counsel and guidance to senior-level executives on effectively growing and enhancing their fundraising operations and results through integrated strategies in communication, annual giving, mid-level, major giving, planned giving, stewardship, and events.   He has worked with clients such as Operation Smile, Children's Hospital of Philadelphia, Sigma Nu Educational Foundation, SUNY Stony Brook, University of South Carolina, Insight For Living, the Ability Experience, Harbor Path, and many other nonprofit organizations. 
Before Pursuant, Randy served on the front lines as a major gift development officer, as well as the executive director of the Delta Sigma Phi Foundation.  There, Randy led and executed the Building Better Men Campaign, which raised over $14M in cash and planned gifts to support leadership, educational programs, and endowment.  He also served as the director of major and corporate giving for the Southeast for Autism Speaks, the largest advocacy and significant research organization for autism in the United States. 

Randy's passion is leading and inspiring a healthy debate and exchanging ideas with senior staff, essential volunteers, and donors in shaping a vision that fosters a collaborative culture of philanthropic support in complex organizations.  In addition to partnering with great nonprofits, Randy assists private and multi-generational businesses understand their "why" in creating their corporate values as they strategically grow their businesses