Events
Who Cares and So What? Getting Your Messaging Right
When: 6/20/2012
Save Event to CalendarBRING YOUR MARKETING AND COMMUNICATIONS STAFF TO THIS ONE!!! SPECIAL ONE-TIME DISCOUNT RATE TO PRSA MEMBERS!
People connect with and give to other people, not 501(c)(whatevers). The only way to stand out in 2012 is to make that connection, by constantly answering So What? and Who Cares? Otherwise, your communications won't be remembered or acted upon.
Learn how to improve your messaging so that it really does educate, motivate, and inspire by first understanding who you are communicating with (knowing who really does care -- and who isn't worth your time) and then by sharing relevant, timely communications with them (so they can instantly see why it matters to them.)
We'll review the 6 Rs of relevant messaging: being Rewarding, Realistic, Real Time, Responsive, Revealing, and Refreshing.
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and the author of "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (Jossey-Bass, 2010).
Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. More than 3,000 nonprofits in 50 states, across Canada, and in more than 30 countries have participated in Kivi's webinars.
After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.
