BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//www.afpcharlotte.org//NONSGML www.afpcharlotte.org Events //EN
X-ORIGINAL-URL:https://www.afpcharlotte.org/events/5a5f474b-c591-41c8-9f6a-25cddf21271f
METHOD:PUBLISH
BEGIN:VTIMEZONE
TZID:US/Eastern
BEGIN:DAYLIGHT
TZNAME:Daylight Savings Time
RRULE:FREQ=YEARLY;INTERVAL=1;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
DTSTART:2026038T020000
END:DAYLIGHT
BEGIN:STANDARD
TZNAME:Standard Time
RRULE:FREQ=YEARLY;INTERVAL=1;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
DTSTART:20251102T020000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:5A5F474B-C591-41C8-9F6A-25CDDF21271F@www.afpcharlotte.org
DTSTAMP:20261011T115800Z
DTSTART;TZID=US/Eastern:20120620T130000
DTEND;TZID=US/Eastern:20120620T140000
LAST-MODIFIED:20261011T065800
CREATED:20261011T065800
SUMMARY:Who Cares and So What? Getting Your Messaging Right
DESCRIPTION:BRING YOUR MARKETING AND COMMUNICATIONS STAFF TO THIS ONE!!! SPECIAL ONE-TIME DISCOUNT RATE TO PRSA MEMBERS!\n\nPeople connect with and give to other people, not 501(c)(whatevers). The only way to stand out in 2012 is to make that connection, by constantly answering So What? and Who Cares? Otherwise, your communications won't be remembered or acted upon.\n\nLearn how to improve your messaging so that it really does educate, motivate, and inspire by first understanding who you are communicating with (knowing who really does care -- and who isn't worth your time) and then by sharing relevant, timely communications with them (so they can instantly see why it matters to them.)\n\nWe'll review the 6 Rs of relevant messaging: being Rewarding, Realistic, Real Time, Responsive, Revealing, and Refreshing.\n\nKivi Leroux Miller is president of Nonprofit Marketing Guide.com and the author of "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (Jossey-Bass, 2010).\n\nThrough training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. More than 3,000 nonprofits in 50 states, across Canada, and in more than 30 countries have participated in Kivi's webinars.\n\nAfter many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, ...
LOCATION:
URL:https://www.afpcharlotte.org/events/5a5f474b-c591-41c8-9f6a-25cddf21271f
SEQUENCE:1791719916730
BEGIN:VALARM
ACTION:DISPLAY
TRIGGER;RELATED=START:-PT01H00M00S
END:VALARM
END:VEVENT
END:VCALENDAR