Events
Education Program: Mastering Donor Retention with Allan Burrows and Clare Jordan
When: 4/8/2026
Mastering Donor Retention by Building Donor Relations
The #1 way to capitalize on your philanthropic potential is to overcome dismal donor retention. Only about 45% of donors are giving more than once to the same organization, a rate that continues to decline. Stop bleeding $1.25 costs to obtain $1 from a new donor, and keep the donors you have. Let's discuss your donor relations concerns relative to donor retention, including: the factors that led to this challenge and their impact; learn what you should be measuring and how; exchange real-time ideas; reframe your messaging to better appeal to repeat donors; and consider ways to gather and use data for decision-making.

