March Chapter Lunch Program -Understanding Donor Behavior and Donor Data to Drive Impact with Shannon Green

When: 3/13/2024 11:30 AM - 1:00 PM
Dubois Center at UNC Charlotte Center City -Room 901
320 E. 9th Street, Charlotte, NC 28202
Understanding Donor Behavior and Donor Data to Drive Impact with Shannon Green

Understanding donor behaviors and tracking just a few important data points can transform your organization's fund development program. We will evaluate tried and true measures to help predict how to grow fundraising, prioritize our time and resources, and identify ways we can keep donors and staff inspired. The workshop will include time to assess your current program, and interact with peers on ideas to build a multi-year resource development strategy. Every attendee will walk away with at least 1-2 tactical ideas they can easily implement--no matter the staff or organization size.

Shannon Green, MBA, CFRE is the SVP, Organizational Advancement & Development at Habitat Charlotte Region

Shannon Green has more than 25 years of experience in management, marketing, business
and fund development. Shannon joined Habitat Charlotte Region in August 2016 and oversees fund
development, marketing & communications, volunteer engagement and advocacy. She previously
served as Chief Development Officer for Thompson Child & Family Focus.

She is an active member of Association of Fundraising Professionals Charlotte since 2003, serving in many roles including Board Chair, NC Philanthropy Day Conference Chair, and currently as the Major Gifts and Planned Giving Affinity Groups co-leader.

Shannon is a board member for the Institute for Philanthropic Leadership, and obtained her
Certified Fundraising Executive (CFRE) designation in 2013. She received her MBA from UNC-Chapel Hill Kenan-Flagler Business School, and a BA in History from UNC-Greensboro.