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X-ORIGINAL-URL:https://www.afpcharlotte.org/events/e39ebf4a-0343-4bf1-a030-3f7d4686ac53
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DTSTART:2026038T020000
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DTSTART:20251102T020000
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UID:E39EBF4A-0343-4BF1-A030-3F7D4686AC53@www.afpcharlotte.org
DTSTAMP:20261016T203500Z
DTSTART;TZID=US/Eastern:20180925T090000
DTEND;TZID=US/Eastern:20180925T110000
LAST-MODIFIED:20261016T153500
CREATED:20261016T153500
SUMMARY:Relationship Fundraising 3.0: Lessons from Social Psychology - Senior Forum
DESCRIPTION:In thissessionAdrian Sargeant will explore the results of his major new research project onrelationship fundraising. In it he examined the science underpinning how human beings form relationships with friends and family to see what might be learned for how nonprofits might build more meaningfulrelationships with their supporters.\n\nTogether, we'll explore the psychology of each stage of arelationship, from exploration through growth and commitment. He'll then map out the fundamental human needs that can be met through philanthropy and how an understanding of these dimensions can add real value for supporters in their giving. For the first time, Adrian will present hard data on how exposure to relationship fundraising actually makes donors feel. He'll demonstrate how a relationship focused approach enhances the wellbeing it generates for supporters and how giving can double as a consequence.\n\nBy the end of the sessionparticipants will be able to:\n\nIdentify what segments of supporters might benefit from a relationship fundraising approach.\n\n		Understand what is meant by dispositional mindfulness and how communications can be designed with this in mind\n\n		Design fundraising communications that evoke a stronger sense of emotion.\n\n		Identify how what drives donor satisfaction with a relationship varies by relationship stage and understand the implications for communications design.\n\n		Reflect on the difference between why people give and what they are saying about themselves when they do.\n\n		Utilize the concept of donor identity to enhance the quality of the donor experience.\n\n		Understand the theories of self-verification and self-enhancement and how to use them to lift fundraising response.\n\n
LOCATION:CPCC Harris Campus
URL:https://www.afpcharlotte.org/events/e39ebf4a-0343-4bf1-a030-3f7d4686ac53
SEQUENCE:1792182950858
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