Events
April Morning Forum - There's Gold in Those Files!
When: 4/20/2017
Where:
CPCC Harris Campus
Trying to identify the Major Gifts prospects in your database can feel like searching for a needle in a haystack. Don't despair. Andy Suther from DonorSearch will join Deepa Naik from Capstone Advancement Partners to share the top five predictive markers for identifying potential Major Gift donors. What should you look for and what should you do when you find it? Join us to find out.
Session 2 - Blogging to Support Fundraising Efforts by Kasie Whitener of Clemson Road Creative
Good news for reluctant bloggers! The content marketing craze is leveling out with savvy marketers pointing toward quality of content as opposed to quantity. You know you should be blogging, but it feels like a waste of time. How can blogging support your primary job of fundraising without requiring too much of your time? This workshop will provide basic blogging how-tos, content strategies, and interactive brainstorming techniques for generating a blog calendar. Leave with the confidence to put your stories into the world and to good use.
Session 3 - Growth in Giving Initiative (a continuation of the Fundraising Effectiveness Project from January) by Robert Touchstone
The Growth in Giving Initiative was introduced in the fall of 2012. It was based on a unique, real-time, detailed gift-transaction data collection and analysis. Join Robert Touchstone as he further explores trends in giving on a local level and leads the group through a presentation on how to utilize the Growth in Giving Initiative Tools.
