Events

How to Create Donor Surveys that Improve Your Fundraising

At a time when many fundraisers are hesitant to fundraise, deepening relationships with the donors you already have is key to your sustainability. Or, if you're seeing a lot of new donors right now, this is the time to get to know them.

In this session, we'll examine all of the components of a great donor survey project--including how to build it, deploy it, and analyze the results. Perhaps more importantly, we'll identify and help you sidestep the countless pitfalls that plague so many surveys.

By the end of this session, you will be able to:

• Identify the types of surveys--and when to use each
• Create a survey strategy that gets you the data you actually need
• Analyze the data objectively